Norland

We transformed Norland's website into a powerful marketing tool, allowing them to save on agency costs by easily creating and managing their content.

Tasked with designing an AA-accessible, mobile-responsive site within a specified budget and timeframe, our goal was to reflect Norland's prestige and showcase the new brand. We provided a sophisticated CMS for marketing control, aiming to increase CTA conversions. Addressing three distinct audiences—students, parents, and businesses—our foundation work involved creating user personas, a sitemap, and wireframing. This ensured effective communication with each audience and streamlined navigation. Norland's rebranding inspired the addition of bespoke etching illustrations, enhancing the site's visual appeal.

A laptop on an angle, displaying the Norland homepage, with an illustration of a flower next to it.

The website now caters to graduates seeking support and roles, offering tailored content and keeping them informed about Norland.

Collaborating with third-party providers like HubSpot, SendGrid, and AccessRDB, we seamlessly transitioned job search, mail integration, and application functionality from the old website to the new.

norland.ac.uk

Photograph of three Norland Students walking and smiling.

We’re delighted with the end result and we definitely made the right decision choosing Rouge. We felt able to voice any concerns along the way, and Rouge responded brilliantly and professionally, going above and beyond. We look forward to this being a long and fruitful relationship.

Dee Burn

Head of Marketing, Student Recruitment and Brand