Full rebrand, market positioning and a system of connected global WordPress websites for this acquisitive law-tech giant.
Encompassing numerous legal software technology firms under a ‘masterbrand’ and presenting them as a seamless collective.
Our Role
Brand Strategy | Visual Language | Brand Collateral | User-Experience Design | Responsive User-Interface Design | WordPress
Industry
Legal
Our challenge was to bring all these brands together under a refreshed masterbrand and to give Dye & Durham the website tools to re-launched as a genuine global law-tech software company.
One unified global brand identity. With powerful marketing websites that enable local teams to manage the individuality of their audience and their conveyancing marketplace.
Conveyancing and property law is different around the world. Dye & Durham also own different technologies in different countries. We needed to develop a website system then enabled them to continue marketing successfully, within territories, post-acquisition. Meanwhile, these same sales tools need to work as they unify and improve their technology into a singular global SaaS system.
We created them a set of websites and branding that could grow and develop as they do. This is a benefit of the Rouge Way. Our process means your website is designed to be able to grow and advance as you do. Our tech never stands still. Working with Rouge means your website codebase can still be with you even 10 years later.
The repeatable playbook makes future growth and acquisitions a much simplified process.
