A sound digital retail experience. Visual rebranding alongside a WordPress e-commerce website design and build for online music software retailer, e-instruments.

Our Role

Visual Refresh | Logo Design | User-Experience Design | WordPress

Industry

Retail

e-instruments develops a bespoke range of software products for musical instruments, renowned for their precise and detailed accuracy, mirroring real instruments while ensuring reliability for studio use. We needed to create a new brand identity and website that embodied their values. To achieve this, we crafted a minimalist brand with a modern, contemporary feel, ensuring both the brand and website reflected the premium quality of e-instruments' products, setting them apart from competitors
in the industry.
Man using laptop looking at e-instruments website
Woman walking past e-instruments poster
Isometric mobile phones
Music producer in recording studio
Breakdown of e-instruments type
Breakdown of e-instruments colour palette
e-instruments hover button
Breakdown of e-instruments mark
Breakdown of e-instruments logo
e-instruments logo on three bottles
Woman looking at e-instruments on mobile phone
Various screens uplifting from mobile, showing e-instruments website

A foundation for growth

e-instruments is an ambitious company with a goal to continuously elevate their industry profile. However, as a small company with limited resources, they needed a strategic approach. Rogue developed a brand with a strong vision to support their growth and increase their presence. We also built a website that was easy to manage, allowing them to efficiently oversee their product range and track purchases through their e-commerce gateway.

e-instruments.com

Breakdown of e-instruments card showing the various information it can display

Compared to what we had before, the brand is stronger, the look and feel of the website is vastly improved.

Portrait of Iain Horrocks

Iain Horrocks

COO - e-instruments

Woman looking at site on a laptop
Woman hanging e-intruments poster
Man wearing e-instruments uniform
e-instruments logo